For nonprofits with a Google Ad Grant
Keep, use and grow your Google Ad Grant.
A free account gives you our handbook and a health check of your grant account. You pay only if you want an audit or someone to run the account for you.
No card needed. We never change your Google Ads account without your approval.
Three ways to start
Every one of them starts with the same free account, so you never start over.
Read the handbook
The whole book, free in your account, with checklists you can print and updates when Google changes a rule.
Free
Start readingRun the free check
Give us Read only access and get a grant health score: each program rule, passed or failed, and your top three issues.
Free
Check my accountGet a full audit
A written report and phased plan, walked through with you in a 30-minute call. Credited to setup if you go on within 30 days.
$99
Get an auditHow it works
- Step 1Create a free accountAn email and your organization's name. The handbook is there straight away.
- Step 2Connect Google Ads, when you're readyInvite us as a Read only user. Read only means we can look and can't change anything. Connect before or after you pay.
- Step 3See your health checkEach program rule, passed or failed, with the number behind it. Our team reviews every result before you see it.
- Step 4Choose the help you wantFix it yourself with the book, buy an audit, or have us set up and manage the account. You approve every change.
What the free check looks at
The rules Google sets for Ad Grants accounts, checked against your own numbers. "At risk" appears only when a rule is broken now.
- Click-through rate of 5% or more each month
- No single-word or overly generic keywords
- No keywords with a Quality Score of 1 or 2
- Two ad groups per campaign, two ads per ad group
- At least two sitelinks
- Real conversions, tracked correctly
- An allowed bid strategy in every campaign
- Mission-relevant locations
- Program survey completed
Pricing
The account is free. Pay only for the help you choose.
Free account
$0
- The handbook in your account
- Printable checklists
- Free health check
- Rule-change updates
Audit
$99 one time
- Full written report
- Phased plan by priority
- 30-minute walkthrough
- Credited to setup within 30 days
Setup
$499 one time
- Intake interview
- Tracking fixed and tested
- Account rebuilt to the rules
- Every change approved by you
Management
$499 a month
- Daily compliance checks
- Monthly plan for your approval
- Monthly report for your board
- Stop any time; keep your history
Free with your account
The Nonprofit Ad Grant Handbook
Sixteen chapters on keeping the grant, measuring what matters, writing ads people click and reporting to your board, with the monthly checklist and templates in the appendices. Read it in your browser on any device, and pick up where you left off.