Resources
The handbook, what has changed since it was printed, and Google's own pages on the program.
The Nonprofit Ad Grant Handbook
Free to read in your account, with printable checklists and templates.
Rule changes since the book
Google changes the Ad Grants rules from time to time. We re-check Google's pages at least every 90 days. When something changes, it's listed here with the date, what changed, the chapter it affects, and a link to Google's page.
No changes since the current editionLast checked October 5, 2026
Google's own pages
The policies themselves, from Google for Nonprofits Help. These always have the final word.
Ad Grants Policy Compliance Guide
support.google.com/nonprofits/answer/9314402Account management policy
support.google.com/nonprofits/answer/117827Click-through rate requirement and how to fix it
support.google.com/nonprofits/answer/7651240Single-word keyword exceptions
support.google.com/nonprofits/answer/7587473Mission-based campaigns (keyword rules)
support.google.com/nonprofits/answer/4410314Website policy
support.google.com/nonprofits/answer/1657899Set up conversion tracking
support.google.com/nonprofits/answer/9841491Policy violations and cancellation
support.google.com/nonprofits/answer/139493Customized help, live streams and office hours
support.google.com/nonprofits/answer/9005089Certified Professionals directory
support.google.com/nonprofits/answer/9069100
Not sure where your grant stands?
The free health check scores your account against each rule above, using your own numbers.