The Google Ad Grants guide

Straight answers on keeping, measuring and growing your Ad Grant

Each answer comes from The Nonprofit Ad Grant Handbook and is checked against Google's own pages. We label every rule as Google policy, a Google recommendation, or our practice, so you know which ones are required.

Jose Gomez, Jr., CEA, MVTAAuthor of The Nonprofit Ad Grant Handbook

The first answers are being checked and will appear here soon.

Want to know how your own account measures up?

The free health check tests your account against nine of these rules with your own numbers, and links each result to the chapter in the handbook that shows how to fix it.

Run the free check
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